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In the run up to Armenia’s parliamentary elections, social networks are actively promoting politically charged surveys shared by Facebook pages that are unknown and have no notable public activity. A study by the Fact Investigation Platform shows that the structure and content of these surveys closely align with the political agenda of “Our Way” movement led by Narek Karapetyan.
Specifically, these surveys are primarily conducted through various unknown pages, one of them being a Facebook page called Armenian Sociology (domain: armeniaopinion.com – ed.).
The page poses as a platform conducting sociological surveys. According to Meta, the page named Armenian Sociology was created on February 4, 2025, and initially operated under the name “Tremendous Unwilling.” Later, in May 2025, the page was renamed twice, becoming “Sociology world,” and on October 27 of the same year it received its current name, Armenian Sociology. Multiple name changes are generally characteristic of technical advertising pages.
In addition, the page’s transparency section indicates that the primary countries of the page administrators include the United States. However, there is no public rationale or information on the page about who initiated the surveys, which organization or team is conducting them, or what connection they have to Armenia.
The fact that there is a connection to the Armenian environment is suggested by the photos of young people used in the advertisements—featuring the Armenian tricolor—and the accompanying calls such as “Are you Armenian? Take part in the survey. It’s important,” “Are you from Armenia? Take the survey for Armenians,” “Survey only for Armenian women,” “Survey for residents of Armenia,” and so on.
In addition to this page, “Our Way” is also advertising surveys through another page named “Caldwell Charles Daniel.” The style is once again the same: images of smiling young people are captioned with a question—“Do you live in Armenia? Take this survey.” The primary country of the administrators of this page is the United Kingdom.
The Facebook page named “EtherealLink” is also likely to feature the question: “Do you currently live in Armenia? Follow the link for survey.” Incidentally, the girl advertising this survey also has advertisements in Arabic in this page’s ad library.
Why unknown pages?
Pages with non-descriptive names or neutral branding on Facebook typically allow the political source to be concealed. Indeed, nowhere in these surveys is there a key piece of information disclosed as to who commissioned them. Only the content of the questions suggests that they are closely linked to “Our Way” movement led by Narek Karapetyan.
Advertisements from these unknown pages are active in Meta’s Ad Library and have different Library IDs, indicating that these are large-scale, deliberate campaigns rather than random or isolated efforts.
It should also be noted that for political advertising, Meta requires registration of the ad in the Ad Library and, in some cases, disclosure of the political sponsor.
However, the pages in question have no consistent content, audience, or public activity and were created exclusively for the purpose of distributing surveys and political ads, without revealing the commissioning party.
The content of the Facebook surveys
During its investigation, FIP.am inadvertently became a participant in one of the surveys. The structure of the survey, the content of the questions, and their logical sequencing align with the political agenda of the “Our Way” movement.
What do these surveys suggest? The Fact Investigation Platform’s analysis shows that, at first glance, they are written in inarticulate Armenian; the wording and style of the questions resemble content generated by AI, and it is also evident that they were compiled by non-professionals.
Initially, respondents are asked whether there are negative phenomena in the city where they live, such as “alcoholism, poor environmental conditions, drug addiction, high and unaffordable housing prices, dilapidated buildings, low-quality housing, poor road conditions,” and so on.
Then they are asked whether it would be good for Armenia to have a new Prime Minister or for Nikol Pashinyan to remain in office, how they assess his governance, and similar questions. After answering this, a new section appears informing respondents about the launch of the “Our Way” movement announced by Samvel Karapetyan, “with the aim of developing and improving the current situation in the country.”
In this section, questions are posed to gauge public sentiments toward the “Our Way” movement, as well as questions about Narek Karapetyan—for example, whether Narek Karapetyan could become Prime Minister of Armenia, or whether the respondent would vote for him. There is also a question asking whom the participant would vote for if the Civil Contract party and “Our Way” were to participate in elections.
The survey also includes questions about Armenia–Russia relations—how citizens view Russia and how they assess Pashinyan’s policy with Russia.
Participants are additionally asked about the relationship between the Armenian Apostolic Church and Pashinyan. There is also a question on the respondent’s faith: “Do you consider yourself religious?”
Survey about Armenia hosted by a Russian provider
FIP.am also examined the domain armeniaopinion.com hosting the survey, and revealed that it was registered in April 2025 for a two-year period. As for the server (hosting provider), according to our research, it is the company Selectel.
DNS Lookup shows that the provider of armeniaopinion.com, the company Selectel, is located in Russia.
Thus, FIP.am’s investigation shows that the surveys advertised on Facebook are being shared through unknown pages with no notable public activity. The content and structure of these surveys are aimed at studying and shaping public perceptions of a specific political force and individual, while no open information is provided about their actual commissioners.
Hasmik Hambardzumyan
